Ray 3
Luma
Ray 3 costs $0.21 per second of generated video — the 15th cheapest of the 18 video APIs tracked here. A 10-second clip runs about $2.10, and the rate is 4.2× the cheapest option (Veo 3.1 Lite at $0.05/sec), while still coming in 48% under the priciest (Veo 3.1). It outputs up to 1080p with a maximum single clip of 10 seconds, and produces silent video — you supply the audio separately.
Per second
$0.21
Per second
10-sec clip
$2.10
5 sec: $1.05
Resolution
1080p
max 10 sec per call
Native audio
No
10 peers offer it
Pricing basis
About $12.60 per 60 seconds of video = $0.21/sec.
The third-generation Dream Machine model — fluid camera motion, well suited to product and spatial shots.
Capabilities
Price verified 2026-08-06 · source: manual
What it costs on a real workload
| Scenario | Monthly cost | Veo 3.1 Fast |
|---|---|---|
| Social short-form6-second clips, 300 per month | $378 | $270 |
| Ad creative testing10-second clips, 60 variants per month | $126 | $90 |
| E-commerce product loops8-second clips, 1,000 per month | $1,680 | $1,200 |
| Side project / prototyping5-second clips, 40 per month | $42 | $30 |
Alternatives
- Veo 3.1 Fast$0.15/s
29% cheaper per second than Ray 3.
- Gen-4.5$0.25/s
1.2× the per-second rate of Ray 3.
Frequently asked questions
- How much does Ray 3 cost per video?
- Ray 3 is billed per second, normalised to $0.21 per second of output. A 5-second clip costs about $1.05, a 10-second clip about $2.10. About $12.60 per 60 seconds of video = $0.21/sec.
- What would Ray 3 cost for a real workload?
- At 6-second clips, 300 per month, Ray 3 comes to roughly $378 per month. The same workload on Veo 3.1 Fast would be $270.
- Does Ray 3 generate audio?
- No. Ray 3 outputs silent video, so budget for a separate audio pass. If you need native audio, Vidu Q3-Turbo handles it at $0.055/sec.
- How long a clip can Ray 3 produce in one call?
- Up to 10 seconds per generation at 1080p. Vidu Q3-Pro goes furthest at 16 seconds, so longer sequences here mean stitching multiple generations.